HES-SO Valais-Wallis, School of Management

Digital Transformation Workshop Canvas – Destination Management Organisations (DMOs)

Develop and implement your digital destination management strategy

The workshop canvas for digital transformation delivers quick results. In a one-day workshop, your team covers the seven action fields of digital transformation for DMOs with the help of pre-defined topics and questions to compile and describe challenges, opportunities and project ideas.

In this way, the organisation's management is intentionally using the collective knowledge of the organisation and ensures that the experiences, ideas and suggestions for improvement from employees are incorporated into the strategy development.

DMO Strategic Action Fields

    Download the DMO Strategy Workshop Canvas here for free (PDF)

    Source: Marc K. Peter, Roland Schegg & Michael Fux (2026): Digital Transformation Workshop Canvas – Destination Management Organisations (DMOs): Develop and implement your digital destination management strategy. HES-SO Valais-Wallis School of Management, Sierre/Switzerland.

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